New and Emerging Trends in Educational Technology
By Kirk Greiner, Sr. VP & GM, Netop
With school out for the summer, things always slow down a bit in the Netop offices. That’s a good thing for vacations, but it also gives us time to look more closely at the education market from a macro, long-term perspective. I’ve consolidated feedback from many of our staff whose job functions put them on the front lines of the education market. These trends are neither exhaustive nor conclusive, but they do offer a peek into what we are seeing from a software vendor point of view.
BYOD – Bring Your Own Devices
Last year the talk was about Macs, iPads and tablets and the question needing an answer was “which device”? Over the last year this seems to have morphed into a trend for schools to want to support students in bringing their own devices. A number of booths at ISTE this year had the term “BYOD” in their display bullet points. With the mounting ubiquity of smart devices owned by students, it’s only natural that the pressure is increasing to figure out how to integrate those devices into the classroom experience. While several hurdles remain to make that concept a reality, it is clear that conversation and thought leadership on this subject is accelerating rapidly.
iPads – Schools Aren’t Just Talking, They’re Buying
It’s amazing, and not at all common in education, that what was ‘just talk’ last year is now a strong trend, in a period of just 12 months. We’ve talked to numerous schools who have already invested in these devices. There also appears to be a number of companies offering grants to bulk buy/win them (a customer mentioned something about a Blackboard grant). Our Product Manager has had conversations with an Apple Business Development Manager, who has been canvassing providers to see if they have plans to support the iPad in their solutions. Both agreed that the move from ‘just talk’ to action has been incredibly quick. This acceleration of the acceptance of the iPad is influencing our development plans for MyVision, which we will be discussing at Netop in our July technology workshop. Stay tuned for future announcements regarding MyVision and the iPad.
1:1 Computing – Could We be on the Cusp?
This is a common theme that we’ve heard for the last ten years or so: 1:1 computing is coming. First it was the desktop, then the laptop, then the netbook, but now with the broad usage of smart, mobile devices, 1:1 computing is closer than ever. The percentage of students who own smartphones and smart devices can be debated, but the fact that the rate of ownership growth is increasing rapidly is universally agreed upon. Regardless of the policies restricting use of these devices in schools, students are in fact using them, and using them in increasingly diverse ways. The low cost of these devices and the growing percentage of students owning one may be eliminating one of the largest hurdles to 1:1 computing: putting a device in every student’s hand.
It’s the Infrastructure
Putting a smart, mobile device in every students hand is a grand idea, but the reality is that many schools don’t have the network infrastructure to support that many devices connected to their network. Bandwidth is a major concern. The technical staff at schools we’ve talked to often ask how much bandwidth our solutions use with the expectation that it be very low. This is because more and more, the school’s computing devices are connected to the network wirelessly and the administrators want to avoid network bottlenecks or contention at access points and wireless routers. The net-net is that school networks must become more efficient and vendors must create applications that are better network citizens before mobile devices and 1:1 computing become universally accepted.
Head in the Clouds
Leading educational technologists are expecting, and in some cases demanding, that applications and content live in the cloud. It may seem like an obvious transition, but we think the impact of this is pretty big. One of the reasons smart mobile devices are getting such traction is because of the vast number of applications available in the cloud. Teachers and students are going to be extending the classroom beyond the four physical walls and they are going to want to access all their content, materials, apps, etc., anytime, anywhere, on any device. This doesn’t mean everything needs to be in the cloud, but it makes sense for software vendors to start moving more and more of their content that direction.
A great example of cloud computing in the classroom is the Collaborize Classroom student response system http://collaborizeclassroom.com. This response system is cloud-based and can be used either within the classroom or outside of the classroom. Inside the classroom, it can be used in the traditional manner of student response systems to query students, stimulate conversation, engage shy students and give the teacher a snapshot of where the class is on a particular subject. Outside the classroom, it can be used to extend classroom discussions and create a private online community for the students during non-school hours.
Also, at the leadership symposium held this year at ISTE, more and more teachers were talking about integrating free cloud-based apps into their instruction. Two apps that were demonstrated were lulul.com, a book-publishing app and Google SketchUp, a 3-D modeling app. The keynote speaker, Kevin Honeycutt, has created a website listing a vast number of free web-based apps that teachers can use in the classroom. You can see the entire list at http://kevinhoneycutt.org.
A Cautious Market?
There do not seem to be as many major product releases to date this year as there have been in previous years. This supports other corporate insights that even educational heavyweights in dominant markets are looking to short-term profitable initiatives to plug holes in business plans.
Rather surprising though, and in contradiction, not many educators who we’ve communicated with complained about budgets as their number one issue. This may be in part because the education market has now had time to adjust to the new austerity measures imposed by the recent financial crisis. For optimists and forward-thinkers, 2011 & 2012 may be seen as “get-ahead” years. The need for technology certainly hasn’t diminished but shrinking budgets and staff levels are leading schools to look for and evaluate solutions that make everything from installation to support to academic results more effective and efficient. Providers who can deliver will make significant competitive headway. Those that can’t may be left behind.
Posted: July 27th, 2011 under 21st century teaching, Innovation, News, Uncategorized.
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